Create a story
Posted by blogmdisk | Posted in Speakers System | Posted on 30-03-2010
Who does not love a story? Whether it's us or them, fiction or non-fiction? Who does not know what they want and be held to seduce? Observed since the days of humans exchanging tales around a flickering cave fire to today's widescreen TV, storytelling as a means of beautification, or improvised an event is an art, which will always be with us. Ancient as well as our current times of high technology, are the stories to educate to entertain, to convey information that has guided the morality of anparticular culture and much more.
Strong personal stories to increase the impact of a presentation. Regardless of the information or the point that would add a story. That will capture the public interest and to clarify your message, thus increasing the overall effectiveness of the presentation. A personal story with the presentation of the tissue increases the factor of interest by several degrees. If you are not the provision of technical details that you forget the human side of your touchPublic. Human qualities of the story you inject any life into potentially dry presentation, which can bring the audience to drift off and start planning the rest of their days. Packaging or point of information in a story suggests informality and openness, and keeps the audience attentive and interested.
A personal story of a frightening situation or difficult to add drama to the presentation. From this primitive Stone Age people who sat around and listened to their storiesHigh-tech slots now equipped with the latest electronics, survived the art of storytelling. Stories captivate your attention and make the information credible, memorable and understandable.
Credibility
Storytelling builds authenticity. * Studies show that the stories provide credible information. In research on the credibility of advertising, advertising demonstrated several groups, based on: 1) stories of the founder and his family, 2)Statistics on the Information Society, 3) a history and some statistics. Surprising? groups that only tells the story – not all – were more likely to believe advertising claims are true and that the company has offered to follow his actions.
Memorability
Stories help to maintain a public information which is given them. Numbers and data are processed to dry in the left hemisphere of the brain – the part of linear, logical and analytical. Ofincluding stories in the presentation, you activate the right hemisphere of the brain – the creative, emotional and playful. As listeners to hear a good story, you do not receive images and feelings. If the information that will be processing through the brain "whole", as you will remember, and meaningful to the listener.
Reports
Stories build relationships with listeners. The speakers can use the listener in a way that some reactOur deepest desires can be connected. When companies screen for workers, who pay attention to verbal interpretive skills of the candidate. Develop the ability to communicate at the interpersonal level, and the reports is extremely important. These interpersonal skills include the ability to tell stories, and thus effectively creating a common experience. If you can give a presentation, you need to build a warm and receptive to create this history togetherExperience.
Elements of an effective Stories
Reveal something personal about themselves, to the organizer. What exactly are? What is the business really need?
Use the humility and vulnerability to create empathy. Not relate a personal success, but to describe a personal difficulties, so that the audience will empathize with you.
Choose identify an accident or an emotional experience – a common reference point – with which the public can.
DevelopmentCharacters for your story and make them come to life. Allow the audience the emotions of the characters in the story.
Use archetypes – universal symbols, such as a mother, teacher, silly, powerful leaders – in his public role and help them to focus on her story on a deeper level.
Use the details to hook the audience. To stimulate your imagination by using the exact times, dates, what seemed different. Create relevant details and visual images.
The conflict isThe heart of every good story. Describing a fight. People understand the struggles between opposing forces or individuals, as well as themselves.
Create a dialogue for your characters. You must use the specific features and different voices, so that the public because they feel listened to the conversation.
Create a story
Opening: A story is rooted in time and space. For example: "Yesterday evening I was describing this workshop for my husband and …"
Body: Build yourHistory of significant personal events, vivid detail and with clarity the data processed. Add depth and dramatic impact of the conflict, archetypes, vulnerability and dialogue. Be sure to include a common reference point. Contact with the public and build trust.
Conclusion: At the end follows a strong and relevant points. Create a bridge of transition between the story once again become a relevant argument in the presentation.
Practice
Time itself is the story thatdecide to use. Preferably, they say to another person. If none is available, so that he, the furniture in your room or try in front of a mirror.
Now the practice more quickly in and out of history. Changes observed: trim unnecessary details and fill the gaps, according to legend. As a matter of seconds, you try to cut in half the time to tell the story. If your story still prefer to keep the cutting and polishing, until it passes.
Sample
This isAn example of the power of stories and tales. I read this story in an article entitled "Telling Tales: the art of corporate storytelling in the October 2007 Costco Connection, a magazine published by Costco as a way of connecting with their customers.
Medtronic began as a hobby at home and has evolved into a worldwide inventor and manufacturer of medical equipment. Medtronic, headquartered in Minneapolis, has embraced the narrative as a key factor for success. EachDecember, the company is launching a holiday party for its employees and invites six patients and their physicians to participate and actions, such as helped by the products of Medtronic.
One patient was sharing her story of Gary Prazac who was diagnosed with Parkinson's disease at the age of 49 Prazac emotionally explained how the disease turned him into an "old man, shuffling with a cane and wearing the mask of Parkinson, expression impassive.
Prazac explains how he becamedown in an airport, when he could not move from his chair and force him to miss his plane. Large doses of medicines to control the tremor, but also other unpleasant symptoms. This went on for years until his doctor, a new therapy, which suggested the installation of a deep brain stimulation device manufactured by Medtronic. Prazac said: "The operation is reversed at least 10 years of symptoms. It 'was literally a miracle." Medtronic has given me my smile. "
Medtronic chairman and Chief Executive Officer,Art Collins, attributed largely related to the success of the company for the stories in the tourist region of events and called it "the day we come together as a family, serve a large and ongoing task to help others."
* Pondy, LR et al. Organizational symbolism
